Perceptions and Understandings on the Need of Change: Viewpoints across Management Levels

The need of change in two Portuguese Textile and Clothing Industry companies is discussed using a qualitative analysis of content transcribed interviews through webQDA. Semi-structured interviews were conducted to several top managements level of both companies. From the interviews it has been possible to understand how the companies intend to contribute to change, their attitudes and perceptions and the benefits expected. The results of this study demonstrated that it is important to involve the different management levels in the process of change. The key-factors that influence change as motivation, involvement, information dissemination for a successfully change were identified as important. However, the findings also show that the interviewees understand that change involves risk and it has both advantages and disadvantages.